![]() These individuals would follow influencers like Kendall Jenner, where they would engage with the fashion she posts on her Instagram. ![]() It would reveal a sequence to variations of fashion, where my target audience would gain knowledge and reflect it into their fashion to convey feelings of being trendy. They would predominantly use Instagram where they would follow accounts which are inspiring. ![]() These people will not only be viewing content, yet will often post photos due to their confident personality. My target audience are people who are frequent users of social media, thus spending approximately 30% of their day to visit different social media platforms. In addition, my magazine will not limit to people who are confident, but also to those who are lacking and wish to achieve self-worth and gratitude. They would have a generous understanding of self-worth and self-acceptance. My target audience upon observing my narrative will swiftly develop a ‘big heart’, and in response a great sense of acceptance for the wider community, as well as themselves. Furthermore, my audience will possess an interest in local fashion which aligns with seasonal changes, as well as global fashion which reflects diversity. The purpose of my magazine it to both inspire and allow my audience to believe they have the potential to be featured within the pages of my magazine. These individuals will possess a creative mindset, in turn giving them a drive to ‘stand out’ from their peers. I aim to direct my magazine towards individuals who take pride in fashion, both physically wearing clothing and/or admiring different fashion styles. My target audience are young women and men aged 17-30, predominately from Melbourne as well as surrounding suburbs. That way you are very clear whom your product is created for and its purpose. This section of your folio should be typed and at least the size of A3. I would firstly have a read of good examples of previous folio Audience examples. What aspects of your media product will they engage with and why?.Are they aware of and expecting from your product? ![]() What knowledge does your audience bring with them? What conventions etc.What other media forms and texts does your audience engage with?.Some key demographic information (EG age, gender, where they live, income levels etc.) Sometimes not all of these are relevant but most of the time they are so be specific, it’s ok if you feel like you’re stereotyping because in a way that’s what you are doing.In your audience statement you might address the following dot points. It is not made for everyone who drinks water. Even a bottle of water has a targeted audience. No product or media form is created for everyone. Without breaking down the demographics of your target audience your client will not fund the production or consider it a worthy creation to invest in. Audience is the central reason why any media product is created. ![]()
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